The Goal
Create a comprehensive brand theme that we can incorporate throughout all aspects of the marketing campaign and onsite experience. This includes colors, fonts, visuals, and design elements.
The Brand
Modern, innovative, “cool, but business,” FUN, polished and mature (senior-level), fresh, wholesome, playful.
The Client Vision
Conceive two branding options/tones.
Option 1: Bright colors, the artsy, hand-drawn fonts, and chalk fruit, the design elements that accent the titles, etc. Like that it still has a modern feel to it even though it is hand-drawn
Option 2: Create food items in Keith Haring’s style (such as the burger, apple, and fish below). Fit them together in one image such as the people in the photo below.