FLIX candles offer home goods products aimed at women between the age of 18-35. The FLIX Candles brand identifies as inclusive, friendly, handmade, organic, and feminine.
We approached FLIX Candles’ brand identity with a viewpoint that felt less corporate and more down-to-earth and friendly.
The Logo typeface has been carefully chosen for its long, handmade, and narrow form. The typeface is coupled with a soft, lively color palette that aims to make the product and brand feel inviting to women. We created the packaging to showcase their current floral collection by creating a visual floral collage.